TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO STUDY
1.2 STATEMENT OF PROBLEMS
1.3 OBJECTIVES OF STUDY
1.4 SIGNIFICANCE OF STUDY
1.5 RESEARCH QUESTIONS
1.6 RESEARCH HYPOTHESIS
1.7 CONCEPTUAL AND OPERATIONAL DEFINITION
1.8 OPERATIONAL DEFINITION
1.9 LIMITATIONS OF STUDY
CHAPTER TWO
LITERATURE REVIEW
2.1 SOURCES OF LITERATURE
2.2 ORIGIN OF COMMERCIALIZATION
2.3 SUMMARY OF LITERATURE REVIEW
CHAPTER THREE
3.1 RESEARCH METHOD
3.2 RESEARCH DESIGN
3.3 RESEARCH SAMPLE
3.4 MEASURING INSTRUMENT
3.5 DATA COLLECTION
3.6 METHOD OF DATA ANALYSIS
3.7 EXPECTED RESULT
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 DATA ANALYSIS
4.2 RESULT FINDING
4.3 DISCUSSION
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDY
5.1 SUMMARY
5.2 RECOMMENDATION FOR FURTHER STUDIES
5.3 CONCLUSION
APPENDIX (APPLICATION)
QUESTIONNAIRE AND INTERVIEW GUIDE
BIBLIOGRAPHY
